Assistant Professor of Business
Biography
Dr. Talha is a faculty member, researcher, and consultant in marketing. He earned his Ph.D. from Universiti Brunei Darussalam (2019) and has an overall experience in academia and industry of more than 20 years. He has been an active faculty member since 2010 and has taught a range of courses related to marketing, management, digital marketing, and marketing analytics, both at undergraduate and graduate levels. He has developed and delivered courses in Marketing Strategy, Marketing for Startups, Digital Marketing, and Marketing Analytics. His research is mostly in consumer attitudes and behavior, Structural Equation Modeling (SEM), and business case studies. He is an active reviewer for different marketing and business journals.
He has also served in administrative roles related to Program Management and Career Development. Before joining St Mary's College, Dr. Talha was worked with Canisius College (now Canisius University), Buffalo NY as Associate Director Career Development and with IBA Karachi (Pakistan) as Program Director, MBA and MBA Executive programs.
His consulting is mostly in the areas of advising on marketing strategy and business development. By virtue of his work in the industry, he has remained active in career development and recruitment and is a Certified Professional Resume Writer (CPRW).
Areas of Research Specialization
- Marketing Management
- Consumer Research
- Case Studies
- Digital Marketing
- Marketing Analytics
Areas of Teaching Specialization
- Marketing
- Management
- Digital Marketing
- Marketing Research
- Marketing Analytics
Education
-
Ph.D. in Management (Marketing) at Universiti Brunei Darussalam, 2019
-
M.B.A. in Marketing at Institute of Business Administration (IBA) Karachi, 2005
-
B.E. in Civil Engineering at National University of Science and Technology, 2000