Director of Digital Strategy and Engagement
Biography
Jeannette joins the College from Balance Interactive where she was the senior web developer leading several large-scale website projects, managing off-shore web development teams and specializing in integrating content management systems. Throughout a variety of jobs, she has amassed extensive web development, software engineering, web design and content management experience.
Job Description
As Director of Digital Strategy and Engagement. for St. Mary’s College of Maryland - The National Public Honors College, I am responsible for strategic oversight and management of all of our website properties, digital communications, social media governance, user experience, and digital engagement initiatives in support of institutional priorities and strategic goals. I provide leadership for the planning, governance, design, accessibility, performance, and continuous improvement of the College's digital ecosystem. I develop and implement strategies that strengthen audience engagement, improve digital effectiveness, support enrollment and institutional visibility goals, and ensure digital channels remain premier communications and marketing tools for the College. I collaborate across the College to advance digital engagement, web strategy, analytics, content governance, and user experience initiatives that support institutional goals.Education
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B.A. in Computer Science at Goucher College, 2005